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What We Do
Digital Marketing Strategy
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Brand positioning
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Campaign planning
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Audience targeting
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Platform strategy
Social Media Management
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Content scheduling & publishing
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Community engagement
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Platform growth
Content Creation
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Short-form video (Reels/TikTok)
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Graphics & branded posts
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Campaign assets
Campaigns & Launches
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Product and service launches
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Promotional campaigns
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Funnel support
Analytics & Optimization
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Performance tracking
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Monthly reporting
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Strategy refinement
Our Approach
1. Strategy First
We define your brand positioning, audience, and growth goals before execution begins.
2. Execution That Performs
We create and manage content and campaigns designed to attract, engage, and convert.
3. Optimize & Scale
We track performance, refine strategy, and scale what’s working to maximize ROI.
Case Study Results
Supply Chain Thought Leader — Personal Brand & Podcast Growth
Objective
Increase visibility, grow audience across key platforms, and position a supply chain podcast host as a leading voice within the industry.
Strategy
Develop and execute a cross-platform content strategy focused on thought leadership, video-first content, and consistent audience engagement to build authority and drive audience growth.
Execution
Social Media Management
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Developed a structured social media strategy with defined KPIs and growth targets
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Managed LinkedIn, Twitter (X), and Instagram accounts
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Created and scheduled consistent, platform-optimized content
Content Production
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Edited long-form podcast episodes for YouTube
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Produced short-form promotional clips for social media
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Developed content highlighting industry insights, episode highlights, and behind-the-scenes brand storytelling
Analytics & Optimization
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Tracked performance metrics and engagement trends across platforms
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Used audience insights and market research to refine content strategy and improve performance over time
Results
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Grew LinkedIn audience from 14,525 → 21,531 (+7,006 followers / +48%)
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Increased Twitter (X) following from 1,301 → 1,752 (+35% growth)
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Maintained 2–3% engagement rates, aligned with strong industry benchmarks
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Significantly increased visibility for both the podcast and personal brand within the supply chain space
Junior Hockey League — Community Engagement & Sponsorship Growth
Objective
Increase game night attendance, strengthen community partnerships, and create new sponsorship-driven revenue opportunities.
Strategy
Develop high-impact local partnerships and themed game night experiences that integrate branding, in-person engagement, and digital promotion.
Execution
Brewery Collaboration
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Secured partnership with a local brewery to produce a co-branded team beer
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Designed the beer label and packaging
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Launched a cross-promotional social media campaign
Restaurant Partnership
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Partnered with a local pub to create a team-themed menu item
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Organized and promoted away game viewing events
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Produced supporting social media content
Sponsored Kids Nights
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Recruited sponsors to fund free admission events
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Coordinated in-game activations and branded giveaways
Breast Cancer Awareness Night
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Supported planning of a charity auction event
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Coordinated with a professional auctioneer
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Created promotional content to drive attendance and participation
Results
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Secured multiple local business partnerships across food, beverage, and event sponsorships
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Increased community participation through themed game nights and activations
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Strengthened brand presence both in-person and across social platforms
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Supported fundraising and sponsorship initiatives throughout the season
Local Tax Office — B2B Client Acquisition Campaign
Objective
Increase the number of business tax clients for a local tax office by building awareness and driving direct engagement with nearby businesses.
Strategy
Execute a localized, relationship-driven B2B marketing campaign combining direct outreach, community partnerships, and targeted digital promotion to generate new client accounts.
Execution
Campaign Management
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Supported execution of a localized marketing campaign with an approximate $10K budget
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Coordinated multiple channels to ensure consistent messaging and visibility
Business Outreach
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Conducted B2B zone mapping to identify high-value local businesses
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Performed in-person outreach, including door-to-door visits and relationship building
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Developed co-branded promotional goody bags in partnership with local businesses
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Executed follow-up strategy through phone and email outreach to convert leads
Digital Marketing
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Created targeted email campaigns using Constant Contact to reach business clients
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Managed paid Facebook ad campaigns to support local awareness and lead generation
Local Promotion
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Placed ads in a community newsletter targeting the Sunridge area
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Organized mascot-led street promotions to increase visibility and foot traffic
Results
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Grew business tax client base from virtually zero to 20+ active accounts
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Increased awareness and engagement within the local business community
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Contributed to higher foot traffic and client acquisition during tax season
Investment
Every business is different, and our services are tailored to your goals, timeline, and scope.
We work with clients on both project-based campaigns and ongoing monthly retainers designed to support long-term growth.
If you're looking for a strategic partner, not just content execution, let’s connect.